You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights.
Pop culture references and trendy slang in thought leadership aren’t as helpful as you might think, and can actually turn audiences off and away.
Mine your law firm’s awards submissions for thought leadership topic gold.
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles.
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker.
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them.
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership in 2025 and beyond.
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience—if you avoid making these four mistakes when you create it.
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts.
Law Firm Editorial Service
1650 Market Street
Suite 3600
Philadelphia, PA 19103
Based in Philadelphia, serving clients around the world.
Interested in having insights on legal thought-leadership marketing and business development content delivered to your inbox? Subscribe today and receive a free copy of our Attorney Thought-Leadership Scorecard.
No spam. Ever. We promise. You can unsubscribe at any time.