Your personal LinkedIn posts are damaging your professional brand
November 3, 2023
If your ratio of personal posts to professional posts on LinkedIn is out of whack, you’ll damage your professional brand.
If your ratio of personal posts to professional posts on LinkedIn is out of whack, you’ll damage your professional brand.
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it.
Your wisdom differentiates you from peers and competitors. Make sure your thought leadership communicates the wisdom you bring to your clients’ matters.
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom.
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences.
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not.
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
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