If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that makes it nonperishable.
It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build your legal practice or prominence.
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content.
Your content creation journey has to start somewhere. It will inevitably begin with mediocre content that will improve with time as you get more practice creating it.
No matter how accomplished a professional you are, or how good of a writer (you think) you are, you should be outlining before you sit down to write. Here are five reasons why.
If you are not abiding by the “first pass rule” every time you write, start doing so this very second.
Lawyers can build rapport with consumers of their thought-leadership marketing content when they put their personality into it.
It is a myth that people will not consume long content. But in order for them to consume YOUR long content, you need to make sure your content engages them in three particular ways.
Headlines and email subject lines are the most important parts of thought-leadership marketing content. Give them the attention they deserve.
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