Five ways thought leadership is a buyer’s remorse elimination tool
October 4, 2024
Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
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Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience.
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference.
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight.
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it.
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not.
Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like.
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